Bloomberg gaming journalist, Jason Schreier, has predicted that Xbox will fully adopt a multi-platform strategy this year, with PlayStation likely following suit soon after. However, Schreier noted that Nintendo might be the exception, as it remains uncertain whether they will continue to rely heavily on exclusive titles.

In his Bloomberg article, Schreier explained that exclusive games are becoming less significant due to the increasing economic challenges faced by the gaming industry. He stated, "The cost of developing games has skyrocketed, and the console-buying audience isn't growing fast enough to justify those costs. Moreover, ignoring a platform like Steam means losing out on a significant portion of the market."

Schreier added that this shift towards multi-platform releases allows companies to reach a larger audience and increase revenue. He emphasized that Xbox is already fully committed to this approach and is expected to expand its strategy in 2025. Meanwhile, Sony has begun releasing previously PlayStation-exclusive games on PC, indicating a gradual adoption of a similar approach.

Schreier pointed out that major companies can no longer afford to take risks associated with being tied to a single platform, especially with rising costs and development complexities. Instead, they are turning to multi-platform releases to ensure greater financial returns and wider exposure for their games.

This shift reflects a fundamental change in the gaming industry, where the audience has become the primary driver of strategic decisions rather than hardware alone. This could reshape the market entirely in the coming years.